Blog Talk & Tips
The Real Reasons Why Your Blog Isn’t Growing
It’s never been easier to get a blog up and running than it is today, and it’s a great way of making some money on the side. I’m pretty sure you have heard that statement before, right? And once you actually got to know how to find a domain name and how to find a cheap web hosting provider, you started writing and expected to build a massive audience within a few months. But it didn’t happen. Am I right again?
If so, you are in excellent company. Lots of people start a blog with enormous expectations, but it doesn’t take long for them to understand that the reality is often a different story to what you read online. And the chances are, you start feeling discouraged, want to give up, and feel like something of a failure. Right? But maybe you are just making some incredibly common mistakes. Here are a few ideas on what might be going wrong – read on to find out more!
1. You Don’t Have a Niche
First of all, the most significant question of all is – why are you blogging? If you just want to regurgitate the same old information you find elsewhere, you won’t enjoy success. There are already trillions of such blogs out there, so what’s the point? You need to stand out.
Solve a need, answer the burning questions of your audience. And, most of all, have a niche that you can be an expert in! (let’s call it ‘niche’ as that’s what it’s called.. although I can’t think or write in ‘niches’) I mean niche, in the sense of knowing what you’re talking about, being authentic and credible. I remember this 20-something-girl’s post about the best anti wrinkle creams … c’mon.
For example, you could focus on ‘Luxury for Less’ – comprehensive and appealing. Another example: instead of generic fitness posts, home in on the one specific area of fitness you know better than anyone else. Yes, you will lose some visitors, but the ones that find your site will end up coming back again and again – because you are scratching their specific itch.
2. You Don’t Have the Technology
It’s something of a myth that setting up a hugely successful blog costs nothing. You can’t expect a million visitors arriving on your site every day on a free web hosting account – it’s impossible. If you are serious about blogging, be serious about the technology and system you use, too. You might try managed IT services to ensure minimum downtime. Check out the best cloud hosting services to get the bandwidth you need to expand your blog’s reach.
A web developer will help you create a much better and more secure website than you will ever get from a free WordPress template. I am not talking about spending big money, but if you do not invest in your blog, it will end up dying on its feet. Not to mention the time you are losing and the nervous breakdowns you are going through when things don’t go as planned.
3. You Don’t Have the Market Interested
If you think that creating a post and publishing it is all you need to do to get an audience, you need to think again. In fact, writing and publishing is only half the game – if that. Successful bloggers work tirelessly to promote their own content, both on social media and with other, influential bloggers. If you aren’t prepared to work your content correctly, get it out there, and shout loud and proud from the rooftops! – no one is going to be interested.
4. You Don’t Have Empathy
Finally, stop writing about yourself. Please! Seriously – no one is interested, apart from maybe your mom. (unless it’s something really awesome you have done that others can learn from, you get what I mean…) Instead, write with empathy. Solve your audience’s problems, and speak to them in their language. Think about what you are looking for in a blog, not as a blogger, just as a reader! The difference this simple change can make can be huge for the success of a blog. Not that I am trying to tell anybody what to do, but have a look around and think about!